Auburndale Recycling Center

Internet experts have endorsed us to select our targets and looking for standards for developing personas. Is this necessary for presenting a web to a lead or costumer? The answer is yes.

Merely a internet page developed for "being" or "showing" is demod and put us out of the market. Our web is not for ourselves or for having the ok from the proprietary of the business , but for our future clients. Our presence in Internet must be a tool for creating leads and convert them into buyers. Hence if our visitors have different profiles, we must adapt our web site to the personas we wish to convert into shoppers.

How many segments should be made

It's necessary to have at least a pair of personas selected being the perfect number between 3 and 7. My own suggestion is 3. Why? Three personas cover all the personality characters and simplify the building of the site and that's a reasonable number.

Why this number? The fact is that choosing three personas we can cover all the personality characters and streamline the building of the site. More would complicate our efforts and less could let a hole in our prospection.

Suggestions for a Site



We have selected three personas for developing ou strategies. In this sense, it should be important to outline the site for the following ones:

* Personality 1: Systematic folk

* Character 2: Humanistic folk

* Persona 3: Spontaneous/competitive people

You have to modify your website with the purpose of changing all that kind of visitors or leads into costumers and it's mandatory, when defined, a clear call to action. So we need at least 3 calls to action, one for every persona.

Also, it's high recommendable to build three different landing pages or even three different subdomains where every kind of personality could find what they are attempting to find. After that, we have to develop a webscan for controlling everything goes OK.

Therefore we will optimise our skills for converting them into new costumers and get our objective for our site: profits.