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Much depends on your business model and method of marketing, but most internet marketers and businesses must devote a great deal of time to traffic generation. For several years now the trend toward using offline methods to generate traffic has been growing steadily on the net. There is so much available offline, and we believe an extremely small percentage of online marketers have not bothered with it. There are enough ways to market your business offline that in many ways it represents a gold vein that has not even been touched.

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There may be many complimentary offline businesses that you can partner with to grow your own online business. The key is locating these types of businesses, and then you will simply make an arrangement that brings you more leads to your online business. For example, let's say you run a website that sells an eBook that's targeted towards programmers; you can partner up with small institutes and companies that deal with software and web development. Then you merely set things up so you offer them a commission on sales generated from their store. There are many ways you can leverage such partnerships, just think out of the box.

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One other area of opportunity exists with newspapers ads, and you should not automatically dismiss this. If you were thinking about the classified ad, then you were thinking correctly and you win a prize. This is how you start small, and if you can make this happen you can advertise in other printed media. Never think this cannot work because it has been working very well for online businesses for a long time.

You can have bumper stickers made with your domain name on it, and then you simply put that on your car for constant exposure. You could even just have the phone number that people can call, and then they can get your URL from the message. How you want to do it is up to you, and so you can just try it both ways as a test. You really should put some kind of qualifier on your sign so you get only those people who are actually from your market.

Many big companies use this tactic to build a strong relationship with their current customers by sending out holiday greetings through snail mail. Not only can you do this during holidays, but you can even just mail out a postcard as they are very inexpensive to mail. There are actually a large number of ways to build and sustain a great business relationship with people in your market and create a steady stream of leads to your sites.